Twitter has begun another round of layoffs, and one of the workers affected is Esther Crawford, who was leading various projects such as the Blue Verification subscription and the upcoming payments platform.
According to Platformer’s Zoe Schiffer and as reported by The Verge, Crawford was one of the remaining members of Twitter’s product team following Musk’s formal acquisition in late October 2022.
She also went viral after her photo of her sleeping in the Twitter office to meet an online deadline. The viral photo is primarily symbolic of Musk’s “extremely hardcore” working style for Twitter employees.
To build Twitter 2.0, the new owner wanted employees to work “long hours at a high intensity”.
The report states that Musk is laying off the remaining employees who are ready to adjust to his working style.
A separate report by Reuters claimed that Twitter has fired 200 employees as opposed to cutting 50 jobs. After a fresh round of layoffs over the weekend, it is speculated that Musk is “about to set up a new regime at the company.”
Meanwhile, Crawford has also posted a cryptic tweet suggesting her sudden exit from the social media company. The tweet read, “The worst thing you can do from seeing me go all-in on Twitter 2.0 is that my optimism or hard work was a mistake.
The scoffers and scoffers are necessarily on the sidelines and not in the arena. I am deeply proud of the team for building through so much noise and chaos.”
Crawford joined Twitter in December 2020 after the social media company acquired the screen-sharing social app Squad. Crawford was CEO of Squad prior to the acquisition.
Following the transition, she joined Twitter’s design, engineering, and product departments. Following Musk’s “extremely fanciful” email to employees in November 2022, the image of Crawford sleeping in the office went viral.
In a tweet, he wrote, “When your team is stressing round the clock to meet deadlines sometimes you #SleepWhereYouWork.”
The report suggests that the latest layoffs also affect Martijn de Kuijper, the founder of the now-defunct Review newsletter platform, which was acquired by Twitter in 2021.
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Information source: INDIATODAY