In a tweet directed at Twitter’s CEO, the “Shark Tank” star said he is losing more than 1,000 followers every day.
“To counter this I went Blue² thinking it gave me some preference and would help retain or grow users. Any suggestions?” he wrote in a tweet on Friday.
@elonmusk , question for you. I'm losing about 500 to 1k users a day. To counter this I went Blue² thinking it gave me some preference and would help retain or grow users. Any suggestions ?— Mark Cuban (@mcuban) March 31, 2023
Cuban, who joined Twitter in September 2008, still has 8.8 million followers on the platform.
Twitter Blue was launched in December following Musk’s $44 billion acquisition a few weeks earlier. It costs $8 per month and allows users to edit tweets, write longer posts, and use two-factor authentication, among other features.
The official Twitter Blue Profile tweeted in December that customers’ posts would soon get priority ranking in searches, mentions and replies, theoretically boosting their chances to win followers.
Musk is slowly rolling out more privileges for Blue customers. In a tweet last week, he initially said that users would only see verified accounts in the “For You” feed, which shows users tweets from accounts they don’t follow. Musk backtracked to clarify that accounts the user followed would also appear in those feeds.
“Legacy verified accounts,” or those that were verified by Twitter prior to Musk’s acquisition and awarded largely to public figures and official news accounts, will begin losing their blue ticks later this week, the company said.
According to a study by researcher Travis Browne, the intensification of Twitter blue has led to a decrease in both the quantity and quality of paid-up accounts.
Their research indicated that nearly half of Twitter Blue subscribers had fewer than 1,000 followers, while about 17% of subscribed accounts had fewer than 100 followers.
Brown said the average account subscribed to Twitter Blue had about 19,000 followers.
Information Source: BI
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