Since March, Twitter’s response to press inquiries has been a simple poop emoji, a quirky and unorthodox way of dealing with media requests. However, this peculiar auto-reply tradition has now come to an end as Twitter adopts a more professional approach.
The change appears to be connected to the appointment of Linda Yaccarino as Twitter’s CEO, possibly signaling a shift towards a more mature and traditional communication style.
The shift in Twitter’s response method can be attributed to the influence of Elon Musk, the well-known entrepreneur and CEO of Tesla, who took over as CEO of Twitter and made significant changes, including large-scale layoffs that affected most of the communications department.
Before the introduction of the emoji auto-reply, many journalists found their emails to the company unanswered, which may have added to Twitter’s reputation for being less responsive to the media.
Elon Musk has long been critical of journalists and traditional communication channels, preferring to engage directly with the public and the press through his Twitter account. Tesla itself disbanded its entire public relations department three years prior to this incident, further demonstrating Musk’s inclination towards direct communication.
His approach often incorporates humor, with jokes about numbers like “420” and “69,” and even renaming Twitter’s headquarters as “Titter” in the past. Musk’s unconventional and sometimes juvenile sense of humor has become a recognizable aspect of his personality.
With the recent change, Twitter’s response to press inquiries has transitioned from the playful poop emoji to a more courteous, albeit vague, message: “We’ll get back to you soon.” The decision to move away from the poop emoji auto-reply might be a step towards a more conventional and mature image for the company, reflecting the potential influence of Linda Yaccarino’s appointment as CEO.
However, despite the new automated response being more polite, it remains to be seen if it will be more effective in addressing journalists’ queries. Elon Musk stated that the new response would be played on an “infinite loop,” indicating a possibly repetitive and unhelpful outcome for reporters seeking timely and relevant information.
In conclusion, the end of Twitter’s poop emoji auto-reply marks the conclusion of an era of unconventional and humorous communication from the company. Elon Musk’s takeover of Twitter and the subsequent layoffs in the communications department seem to have influenced this change.
The new CEO, Linda Yaccarino, might be steering Twitter towards a more conventional communication approach. However, with the new “infinite loop” response, it remains uncertain whether this change will significantly improve Twitter’s responsiveness to media inquiries.
As always, Elon Musk’s involvement brings a touch of unpredictability to the situation, making it interesting to see how this new chapter in Twitter’s communication unfolds.
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