Elon Musk announces he will share Twitter ad revenue with creators, but there is a condition

Billionaire Elon Musk says Twitter will begin sharing revenue from reply-thread ads with creators who have subscribed to Twitter Blue Verified.

According to Musk, the “legacy” verified marks will go away in “a few months”. He says the program will launch today, though there are currently few details about how it will work.

Currently, subscribing to Blue will cost you $8 per month if obtained directly through its site or $11 per month from Apple’s App Store or Google Play, but the cheapest version can be purchased annually directly from Twitter for $84.

It’s unclear how many viral tweets it will take for it to pay off, but it may be difficult given Twitter’s rocky relationship with advertisers right now.

While this announcement is relatively out of the blue, Musk has been talking about a number of creators earlier this week, including mentioning revenue share.

One of Blu’s perks is the ability to upload high-quality and longer videos, and the company recently added a view count to Tweets.

Interestingly, on the Android version of the app, they are labeled as “Verified Views”.’

While some Twitter users have had the option of monetizing the platform for some time through its Tips and Super Follow features, an advertising revenue-sharing program would be new to the site.

It will also help Twitter compete with platforms such as YouTube, Instagram, and TikTok, which have arrangements to pay creators directly through funds or ad splits.

However, there’s still a lot of information we don’t know, and so far, none of Twitter’s support pages or creators’ accounts have posted any details for the event that’s apparently starting today.

For example, is anything beyond a Blue Account required to receive a share of the advertising revenue?

YouTube has specific requirements for engagement and the number of followers that you must meet in order to join its partner program.

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Information Source: TheVerge

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